According to Adobe, online consumer spending reached $5.29 billion on Thanksgiving Day, the highest level in history.
This spending is 2.9% higher than last year.
According to Adobe, consumers spend an average of $2-3 billion per day online.
Adobe also predicts that consumers will spend $9 billion online on Black Friday. On Cyber Monday, $11.2 billion was spent, up 5.1% year-over-year.