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Apple Raises iPhone 15 Prices in China and India, But Holds Steady in the United States

Apple Inc. has taken a strategic pricing approach with its latest iPhone release, opting to increase prices in certain key markets such as China, Japan, and India while maintaining the status quo in the United States. This move reflects Apple’s efforts to sustain mobile phone sales growth in the face of a broader slowdown in the global smartphone market, as well as its focus on attracting premium users, particularly in emerging markets like India.

The unveiling of the iPhone 15 on Tuesday, September 12th, marked a pivotal moment for Apple. In the United States, the price structure for the new handset and its various storage options remained consistent with its predecessor, the iPhone 14.

However, a different narrative unfolds in China, where Apple has opted to raise prices across almost all iPhone 15 models. The base models, including the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro Max, have retained their previous price points. However, customers desiring more storage capacity will find themselves paying extra. Notably, the iPhone 15 model equipped with 512 GB of storage now carries a price tag that is 300 yuan ($41) higher than its iPhone 14 counterpart. China accounts for nearly 20% of Apple’s total sales, making this pricing strategy a crucial consideration for the tech giant.

In India, Apple has adhered to a different pricing strategy. While the prices for the iPhone 15 and iPhone 15 Plus have remained unchanged, the company has elected to increase the prices of the iPhone 15 Pro and iPhone 15 Pro Max models. Specifically, the starting price for the iPhone 15 Pro in India is now 134,900 rupees ($1,627), compared to the previous price of 129,900 rupees for the iPhone 14 Pro. This represents a 5,000 rupee increase, equivalent to approximately $60. Notably, all iPhone 15 Pro Max models in India are now priced 10,000 rupees higher than their iPhone 14 Pro Max counterparts.

India has emerged as a pivotal market for Apple’s strategic focus in recent times. Apple CEO Tim Cook’s visit to India in April signaled the company’s commitment to the region. Moreover, the opening of the first official “Apple Store” in India marked a significant milestone. Additionally, Apple has increased its iPhone production capacity in India, underlining the country’s growing importance in the company’s global expansion plans.

Apple’s diverse pricing strategies across different markets reflect its nuanced approach to sustaining growth, catering to local demand dynamics, and solidifying its position as a leading player in the fiercely competitive smartphone industry.

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