Tech giant Apple Inc. has set its sights on expanding its retail presence in China and the United States, with plans to open new stores and revamp existing ones. The company aims to strengthen its brand and provide enhanced customer experiences in key markets.
According to reliable sources, Apple is engaged in discussions to establish 15 new stores across the Asia Pacific region by 2027. Additionally, it plans to open five stores in Europe and the Middle East, along with four stores in the United States and Canada.
Furthermore, Apple intends to renovate and relocate six stores in Asia, nine in Europe, and 13 in North America. In total, the company is looking to open new stores, relocate existing ones, or undertake renovations for a combined total of 53 stores over the next four years.
This initiative marks Apple’s endeavor to reinvigorate its 22-year-old retail business, which faced challenges due to the COVID-19 pandemic, customer service issues, and labor protests over the years.
The strategic move is not only aimed at building Apple’s brand in high-growth markets like India but also at enhancing the customer experience in the United States and Europe.
Insiders have disclosed that Apple is currently in discussions or in the process of developing three new stores in India and will be opening its first store in Malaysia. The company is also planning store renovations in Paris.
Moreover, Apple has plans to establish a store at London’s iconic Battersea Power Station and intends to open a store in Miami, Florida. Additionally, a new store is slated for Jing’an Temple Plaza in Shanghai.
With more than 520 stores across 26 countries, approximately half of which are located in the United States, Apple’s retail expansion demonstrates its commitment to global growth and meeting customer demands in key markets.