On February 27, Japanese car manufacturer Nissan Motor Co., Ltd. announced an increase in its global electric vehicle (EV) sales goal, while also ramping up powertrain production in the United States. The move is part of Nissan’s efforts to catch up with major electric vehicle manufacturers such as Tesla Inc.
Nissan was a pioneer in electric vehicle innovation with its 100% battery-powered Leaf, but has struggled like many legacy automakers. The company faces increasingly fierce competition from new manufacturers.
Nissan has now set its sights on accounting for over 55% of its global electric vehicle sales by fiscal year 2030, up from its previous target of 50%.
Additionally, Nissan plans to introduce 27 new electric vehicles by 2030, 19 of which will be 100% battery-powered. This is an increase from its initial plan to produce 23 electric vehicles, including 15 that are 100% battery-powered.
Nissan’s chief financial officer stated that, in addition to the production of electric cars at its plant in Smyrna, Tennessee, the company also plans to produce power units at its Decherd, Tennessee facility to meet requirements under the US Inflation Reduction Act.
This latest move by Nissan is part of a broader push by automakers to increase their electric vehicle offerings and meet rising demand for more sustainable transportation options. As the industry moves towards a cleaner and more sustainable future, Nissan is positioning itself to remain a major player in the electric vehicle market.