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Mintel Survey Shows Thai Consumers Are Looking for Brands to Help Them Achieve Sustainability Goals

Mintel has released its latest Thailand Consumer Report 2022, highlighting changing attitudes towards daily life. In addition, the report includes recommendations for brands that incorporate consumer data, market insights, and expert advice that brands need to succeed in today’s dynamic market.

Vong Pongsanguan Jeeradechakul, Associate Director of Lifestyle Research at Mintel, said,

“The events of the past two years have left more scars and impacts on our lives than we had anticipated. Despite the epidemic that is accelerating digital adoption and growing e-commerce. But the epidemic is an obstacle for sustainable consumption among Thai consumers.”

“Although the epidemic leads to financial problems in areas such as household debt, higher unemployment. If you look at it in a positive way, we can see that Thai consumers have turned to pay more attention to their health and well-being. In addition, female consumers play an important role in driving the utilization of e-commerce and food services.”

Thai Consumers are More Environmentally Conscious

According to recent research by Mintel, around 82% of Thai consumers try to do things that do not have a negative impact on the environment. The environmental impacts caused by online shopping and delivery services have skyrocketed, such as the amount of waste generated by such operations. This factor is at odds with the needs of Thai consumers who want to live a more sustainable life.

Helping Consumers Achieve Good Financial Health

Household debt is one factor worsening the financial situation of the Thai population. The situation is likely to worsen due to higher unemployment rates and lower incomes. Mintel’s research shows that 73% of Thai consumers place a high priority on providing for emergencies, but debt remains a major problem. A total of 52% of Thais living in rural areas are focused on paying off their debts.

Helping Thais to Live Healthier Lives

Currently, four out of five Thai consumers, or about 81%, are concerned about diet, active lifestyle and stress management. The latest study by Mintel shows that more than 60% of Thai consumers intend to take care of their health by consuming good food or drinking healthy beverages. But lack of time, inconvenience, and unhealthy tastes can also hinder consumers’ intention to eat healthy.

As the world’s leading market research and survey company, Mintel is an expert in consumer demand and the driving forces behind it.


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